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There’s a vital dim side of success, according to a former CEO of Apple

John Sculley
Avoid apropos a plant of
your possess success, pronounced former Apple and Pepsi CEO John

Brad Barket / Stringer /
Getty Images

The some-more successful we are, a harder we fall.

And, according to John
Sculley, a former CEO of Apple and Pepsi, success often
drives one specific form of failure.

In an talk with Business Insider, he cited Kodak as an
instance of this phenomenon.

The one-time tech hulk eventually filed for failure in 2012,
a few years after a iPhone was unveiled.

“How did Kodak, that invented digital photography and was the
largest print printer in a world, how did it skip that
photography was going to go mobile on intelligent phones?”
Sculley asked.

Sculley has a theory. He pronounced successful companies — and people —
tend to turn complacent. They make fewer vital gambles. They
concentration on what they know works. They turn “victims of their own

“The consequences of apropos a plant of your possess success are
worse than creation mistakes along a way,” Sculley told Business

Sculley, who is now a authority of medical startup RXAdvance, pronounced this is also because Intel
and Microsoft achieved so many in a area of personal
computing, though “missed mobile.”

“I’ve seen, over a lifetime of operative in opposite industries,
that a many successful companies in one epoch mostly become
victims of their possess success in a subsequent era,” he said.

So how can you avoid apropos a plant of your possess success?

Sculley pronounced you must “unlearn” what you’ve been taught in
propagandize and stop worrying about anticipating a right answers.
Instead, welcome doubt and challenges.

“You have to be peaceful to take large risks,” he said. “Do bold
things. And make mistakes. The existence is that we all learn far
some-more from a mistakes than we do from a successes. A don’t be
fearful to make a mistake. Just don’t make a same one again.”

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