On Wednesday, Amazon announced a
new comment module targeted to teens.
The module allows teenagers to emanate accounts related to their
parents, who can approve purchases and give an stipend from a
related remuneration method.
That’s good news for teens, who already contend they adore Amazon.
In Piper Jaffray’s biannual consult of teen preferences, nearly
half (49%) of a respondents, who were aged 13-17,
named Amazon as their favorite website to emporium from.
That’s adult 6 points from 6 months ago, when a consult was
final released. The second-biggest website to buy from is Nike,
that 6% of teenagers pronounced is their favorite website for
Amazon might be a go-to choice for teenagers according to Piper
Jaffray’s research, but
another new consult of teenagers aged 13-17 by
PricewaterhouseCoopers suggests that teenagers aren’t selling online
all that mostly yet.
In a survey, 81% of respondents pronounced they elite to emporium in
stores, while 40% pronounced they will usually emporium in stores this holiday
season. That’s opposite from all other age groups, who told PwC
that they elite to separate their selling uniformly between
online and in-store.
With services like Amazon’s new accounts for teens, a retailer
is expected anticipating to make Gen Z’s selling preferences demeanour more
like millennials’ preferences.