Home / FINANCE / Snap confirms that it paid $213 million to buy Zenly and $135 million for Placed (SNAP)

Snap confirms that it paid $213 million to buy Zenly and $135 million for Placed (SNAP)

Evan Spiegel Miranda KerrSnap CEO Evan Spiegel.AP Images

Snap Inc. has reliable a cost tags for a acquisitions of Zenly and Placed.

The Snapchat builder paid $213 million in money for Zenly in May and $135 million for Placed in July, according to papers filed with a SEC on Friday.

TechCrunch reported that Snap had bought France-based Zenly for during slightest $250 million shortly after a entrance of Snap Maps, though Snap hadn’t strictly reliable a merger or cost tab until now. Zenly built a identical app to Snap Maps that let people see where their friends were on a map.

Snap reliable that it bought Seattle-based Placed in early June, though never reliable reports that it paid over $200 million for a ad tech startup. It turns out that Snap paid just $135 million in money for Placed, that helps advertisers lane real-world purchases and store visits.

Snap alone disclosed that Placed’s worker equity devise includes 550,038 shares value roughly $6.6 million in batch options formed on Snap’s stream share price.

Snap also spent $62 million on acquiring “a member of a business from a amicable promotion program company” in Jun and “all superb shares of a association that operates a cloud hosted height for building calm online” in March. A association deputy declined to name a dual poser buys.

That brings Snap’s grand sum of money spent on acquisitions in 2017 to $224 million, adult from usually $51 million in 2016. The association still has copiousness of accessible money to continue a selling debauch with roughly $3 billion in accessible resources as of Jun 30.

Get a latest Snap batch cost here.

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