Home / FINANCE / Retail / Under Armour’s CEO sent Nike’s CEO a melancholy label each Christmas — here’s what it pronounced (UA, NKE)

Under Armour’s CEO sent Nike’s CEO a melancholy label each Christmas — here’s what it pronounced (UA, NKE)

kevin plankAllison Joyce/Getty Images

Under Armour CEO Kevin Plank had a special holiday summary for Phil Knight, CEO and owner of Nike.

Plank sent a label to Knight each year with a word “You will know a name,” created in it, according to a new NBC talk with Under Armour’s CEO.

While ostensibly a hazard to Nike and a dominance, Plank says it “wasn’t spiteful,” though that when he was recruiting employees Under Armour, he employed an “us contra them” rival mentality. Many told Plank that Under Armour “wasn’t even on Nike’s radar.”

“To me, we were always on a radar. To me, were always in that game. To me, we’re always in that fight,” says Plank. The yearly holiday label was only Plank’s approach of creation it clear that he and his association were entrance for Nike.

NBC’s full talk with Plank will atmosphere on Sunday on “Today with Willie Geist.”

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