- Nordstrom reported an boost in same-store sales during a holidays.
- This expansion was due, in part, to certain sales during a off-price store, Nordstrom Rack.
- These stores now outnumber Nordstrom’s full-price stores in a US.
Nordstrom is branch into a bonus tradesman to boost sales.
This week, a luxury, century-old dialect store reported a 2.5% boost in same-store sales during a holiday period, interjection to clever sales during a off-price Nordstrom Rack stores.
Same-store sales during Nordstrom Rack stores increasing 2.9% and a net sales were adult 8.2%, while a full-price stores reported a some-more medium 1% boost in same-store sales.
Nordstrom has struggled recently. Same-store sales numbers have usually declined given 2014 in a full-line stores. It has increasingly leaned on a off-price chain, Nordstrom Rack, for growth, and these off-price stores now outnumber Nordstrom’s full-price locations. Given a success of Nordstrom Rack stores, it’s expected we can design to see some-more of them in a entrance years.
We went to a Nordstrom Rack store in Jun final year to see if this truly is a destiny of a brand.