Sarah Jacobs/Business Insider
A storefront in Union Square was ecstatic behind to the
1990s for one week this month.
From Aug 6 by 10, Limited Too hosted a pop-up store in
New York City that brought behind loads of nostalgia for
millennials looking for a good #TBT.
Limited Too, that was an appendage of The Limited, was a fashion
sensation in a ’90s and early 2000s. Though the
brand shuttered in 2008, it was
acquired by a code government association Bluestar Alliance in
2015 and skeleton to hurl out
200 stores in a subsequent several years.Sarah Jacobs
“I only wanted to come reminisce about my childhood,”
Nicole Piccolo, 17, said. “I always used to emporium here when we was
younger. When we was 8 or 9 we would ask my mom to move me
here. we would always get a physique shine and we had this jacket
that was brownish-red with polka dots on it.”
Nicole’s 13-year-old sister was too immature to remember
Limited Too, according to their mother, Susan.
Nicole desired Limited Too so most so that she came all the
approach from upstate New York to revisit a pop-up store.
“We’re visiting family so we told my mom we wanted to come,
so we chased it down,” she said.
Bluestar Alliance hoped to move a heralded clothing
association to business who grew adult with a brand, especially
According to Mo Hedaya, selling executive during Bluestar
Alliance, there could be some-more Limited Too pop-ups in a future,
depending on how a New York store does.
“We consider if this initial run is successful we would
potentially try pivotal markets for mobile pop-ups,” he
Pier Imbriano, who was selling for her eight-year-old
daughter, was vehement about Limited Too’s shop.Sarah Jacobs/Business
“I adore a pop-up. It’s so convenient. I’m only walking by
and it’s accurately what I’m looking for and it only felt very
meant-to-be. You travel in, here it is,” she said.
Imbriano and a friend, Lisa Ascalon, found backpacks,
shoes, and watches for Imbriano’s daughter. The dual even joked
about being means to get divided with wearing some of a items, like
a unicorn backpack.
“I consider a mini-selfie fan is positively excitable and I
totally only wish to buy it so that we can have it,” Ascalon said.
For those who don’t know, a “selfie fan” is a unstable fan that
sticks to a behind of a dungeon phone to give selfies a wind-swept
The pop-up emporium served adult copiousness of nostalgia. The brand’s
signature blue and pinkish flowers lined a walls. Backstreet Boys,
Mandy Moore, and Britney Spears blared on the speakers (much
Hit Clips once did) and wardrobe and accessories dripped with
Sadly, no Spice Girls lollipops were in steer though excited
employees gave out Dum Dums and offering to take cinema in front
of a photo counter wall.
Sarah Jacobs/Business Insider
Overall, Hedaya pronounced a pop-up was a win for a Limited
“We found a cocktail adult to be successful and extremely
engaging. People were vehement to see a brand,” he
Who knows, maybe one day a code will bring
inflatable seat back.