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BLUE APRON CEO: Amazon’s grocery business could be ‘good for us’ (APRN, AMZN)

Matt SalzbergBlue Apron CEO Matt Salzberg, during happier times.Flickr/TechCrunch

Following a unsatisfactory IPO sinister by Amazon’s new merger of Whole Foods, a CEO of Blue Apron isn’t giving adult hope.

If Amazon “can assistance accelerate bringing online dollars into a offline grocery universe and accelerate that transition from offline to online, we consider that is good for us, and good for others players in online grocery,” Matt Salzberg pronounced in an talk with CNBC on Thursday.

Salzberg is in repairs control mode after Amazon’s $13.7 billion merger lifted concerns over increasing foe in a food smoothness industry, throwing a wrench into Blue Apron’s skeleton to go public.

Originally approaching to cost during $15 to $17 a share, Blue Apron was forced to cut a IPO operation to $10 to $11, eventually pricing during $10 per share late on Wednesday. That was a full 40% next a limit it had sought. And, during $1.9 billion, a company’s marketplace top during a IPO cost is reduction than a $2 billion gratefulness it fetched in a final turn of private fundraising, according to Crunch Base.

Blue Apron’s troubles prominence a bigger emanate with Amazon: that it stands able of erasing billions of dollars of marketplace value with even a simplest corporate action. Companies trimming from Walmart to Express Scripts have found themselves in Amazon’s sights in new weeks.

And with Amazon sitting on some-more than $20 billion in money during a finish of a initial quarter, a tab in sell might only be removing started.

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