Home / FINANCE / Retail / An insanely renouned ‘healthy’ ice cream code is holding over America — though some experts are skeptical

An insanely renouned ‘healthy’ ice cream code is holding over America — though some experts are skeptical

Halo Top

Halo Top is now the
best-selling pint of ice cream in US grocery stores. But some
observers are holding emanate with a ice-cream brand’s marketing
a product as “healthy.”

Fans have embraced Halo Top for a guarantee that business can
headband down a pint of ice cream and still be healthy. Vanilla, for
example, has usually 240 calories — for a whole pint.

“We know it sounds too good to be true, so don’t only take our
word for it — puncture in and see for yourself only how good healthy
ice cream can be!” Halo Top’s website says.

Some nutritionists, however, are pulling behind on a ice-cream
company’s claims that a ice cream is “healthy.”

“Marketing ice cream as healthy is an oxymoron if I’ve ever heard
one,” Marion Nestle, a highbrow of nutrition, food studies, and
open health during New York University,
told Fortune. “This fits ideally in a difficulty of ‘just
since it’s a somewhat improved choice does not meant that it is a
good choice.'”

halo TopFacebook/Halo Top

Nestle was only one of countless nourishment experts who
spoke with Fortune in an essay published Thursday to tear
down Halo Top’s self-proclaimed health benefits.

One highbrow of nutrition, Barry Popkin from a University of
North Carolina, questioned a company’s use of erythritol, the
sugar-alcohol addition that Halo Top uses to cut behind on sugar.
Popkin pronounced too most erythritol could means diarrhea and
bloating, yet Halo Top told Fortune that someone would have to
eat 3 pints to be in risk of these symptoms.

Halo Top also discharged a nutritionists’ concerns some-more broadly,
revelation Fortune shoppers know they’re shopping a “lower-calorie
chronicle of full-fat ice cream.” The association didn’t immediately
respond to Business Insider’s ask for comment.

Another call of recoil has been brewing opposite Halo Top
online, with some critics observant a ice cream simply doesn’t
ambience that good.

While Halo Top’s Facebook reviews are overwhelmingly positive, a
few critics have given a ice cream only one star.

“I’ve had so many ice cream brands and this was legit a worst,”

one chairman wrote. “My dog took 2 licks and walked away.
Seriously. Never going to try again.”

Halo Top was something of an present success final summer, with
sales rocketing by 2,500% for 28.8 million pints sole in 2016.
Only time will tell, however, either a concerns of the
nutritionists interviewed by Fortune start to simulate in sales of
what is now a No. 1 code in ice cream.

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