In March, item manager State Street — and promotion agency
McCann New York —
put a bronze statue of a daring lady in front of Wall Street’s
iconic charging longhorn statue.
On Monday, Fearless Girl
swept a Cannes Lions, picking adult a Grand Prix in the
Glass, PR and Outdoor Lions categories during advertising’s biggest
The sculpture, combined by artist Kristen Visbal, was a approach for
State Street to call courtesy to a miss of gender farrago in
boardrooms — and of course, to itself. But even State
Street couldn’t have likely how large a viral prodigy it
became. Installed on a eve of International Women’s Day, the
bronze statue was shortly trending on amicable media and was quickly
hailed as a pitch of womanlike empowerment.
We asked 5 womanlike promotion execs to import in on what made
Fearless Girl most some-more than a selling gimmick, resonating with
millions opposite a globe:
Wendy Clark, CEO, DDB North America and a Cannes Glass
Lions jury president
Beyond a large scale, strech and impact, as a jury we came to
know that indeed each lady could see herself and moments
of rebuttal and aplomb in her possess tour in that small girl.
And, during a same time, Fearless Girl represents a top hopes
and ambitions for a intensity of all small girls a world
Devika Bulchandani, handling director, McCann New
Fearless Girl is dauntless and vulnerable, daring and pacific all
during a same time — qualities that make her captivating to anyone and
everyone. She has a ignorance and disadvantage of a young
girl, though her opinion and position vigilance an center suggestion that
says “I will not be denied.” In an epoch where women are marching,
she communicates her gallantry peacefully — by station firm
and station still.
Jamie Gutfreund, tellurian CMO, Wunderman
State Street literally put their income where their mouth is. This
is not only them “talking” about a press estimable subject — Fearless
Girl represents action. State Street can opinion a shares they own
opposite a company’s existent house of directors, so when they
contend “add some-more women to your board,” they indeed meant it.
Elisa Silva, SVP and executive of customer services, SS+K
The best ideas make us feel something low in a bones, and
Fearless Girl unequivocally shook something lax in people. Everyone
had an opinion and got concerned in a dialog (and the
retaliation, in some cases) — local New Yorkers, artists around
a world, tourists, cab drivers, people in a center of America
and people on a coasts. The statue did distant some-more than it was
dictated to do, by sparking joy, outrage, and energetic debate
that extended good over gender inequality.
Laura Maness, CEO, Havas New York
This is model of a complicated CMO that isn’t fearful to challenge
convention. we admire Stephen Tisdalle, CMO of State Street Global
Advisors, for anticipating new and dauntless ways to broach an experience
that celebrates a energy of women in leadership.